Leading app store optimization agency for higher rankings
App store optimization (ASO) is the process of improving an app’s visibility and ranking within an app store to increase conversion rate within app stores like Apple’s app store and Google play. It is the equivalent of on page seo for websites. It includes optimizing information like titles and descriptions with relevant keywords, improving creative assets such as icons and screenshots, focusing on user reviews and ratings, and regularly analyzing performance metrics to refine the strategy.
Proquantix is a leading app store optimization company delivering comprehensive ASO services that drive downloads and maximize app visibility. Our expert team ensures organic growth through acquiring users looking for similar apps. We implement data-driven strategies across Google Play and Apple App Store platforms.
- Keyword research & competitor analysis
- Write compelling titles and descriptions
- Adding amazing visuals
- Translate app store listing for global audiences
- A/B test listings
- Update regularly
Proquantix
How our app store optimization services can help grow your revenue
ASO vs SEO
On the surface ASO and SEO aim towards the same goal; increasing visibility and organic traffic. That being said, their ecosystems are quite different. When searching on the web people often search for questions or longer queries whereas, search queries in an app store are much shorter. Users often search for apps serving a specific purpose thus, brand names are used a lot. App stores only allow keyword optimization in limited areas.
That could be your app title, subtitle, keywords field and description. We select our keywords carefully aimed for maximum search relevance. Traditional SEO allows for keyword optimization throughout the whole website as well as technical optimization for backend. Search engines base their rankings on the amount and quality of backlinks while an app store is driven by the frequency of downloads. App store optimization services require careful planning and high end tools, luckily we excel in both.
Comprehensive sentiment analysis to improve brand reputation
We analyze customer feedback from surveys, social media, and support using advanced NLP and machine learning. Our approach classifies sentiment, identifies emotions and pain points. This enables improved customer experience, enhanced brand reputation, and data-backed decisions consistently.
We leverage industry-leading ASO tools like AppTweak, Sensor Tower, and Data.ai for comprehensive keyword research and competitor analysis. Our data-driven approach uses advanced analytics to optimize metadata, track rankings, and maximize your app’s visibility consistently.
what you get
What’s included in our ASO services
Partner with us for complete App store optimization solutions that create high-converting listings, maximize visibility, attract quality users, and deliver measurable downloads and revenue growth.
Keyword optimization
This includes identifying high performing keywords that users are actively searching for. These keywords are then strategically inserted in your app title, subtitle, its description, and keyword field (for iOS). The title and descriptions are kept relevant, informative and direct, providing the full features that the app stands for. Shifts in keyword difficulty and the search volume are regularly monitored and they define the types of keywords that make the final cut.
We expand your reach globally with professional app localization tailored to different markets and languages. We localize information using region-specific, high-performing search terms for each market. Our team creates culturally relevant visuals including translated screenshots and appropriate app icons consistently.
Competitor analysis
Our app store optimization services include thorough competitor analysis to identify winning strategies in your niche. We analyze keyword gaps, titles, and subtitles to discover untapped optimization opportunities effectively. Our team examines competitor product pages for design elements, usage of keywords, the type and quality of images used, descriptions, and conversion tactics that drive downloads. We dissect complete ASO strategies including metadata, visuals, and user engagement patterns for insights.
A/B testing
Our data-driven A/B testing approach identifies which visuals and messaging resonate best with your audience. We create multiple variants and deploy them with different demographics to get a hang of the best target audience. These include variants such as app icons, screenshots, and descriptions, then split-test with controlled audiences. Real user behavior data tracks conversion rates from impressions to installs accurately over time. Implement winning variants that maximize downloads with scientifically proven, data-backed optimization strategies consistently.
UX improvement for AEO SEO
We optimize user experience to satisfy both visitors and AI engines that prioritize user-centric content. Our approach enhances page speed, mobile responsiveness, and intuitive navigation for smooth accessibility across devices. Clear content hierarchy with readable formatting ensures AI models parse and cite your content effortlessly. Improved engagement signals boost credibility with answer engines consistently.
Creating Success
What makes our app store optimization services so effective?
Reputation management & market research insights
We monitor brand perception across app stores and provide strategies to maintain positive reputation consistently.Our market research identifies user behavior trends, competitor positioning, and emerging opportunities in your category.
Comprehensive ASO audit
We conduct in-depth audits identifying optimization gaps in metadata, visuals, and keywords. Our analysis reveals competitor advantages and untapped opportunities, delivering actionable recommendations that drive measurable growth.
Lowers user acquisition costs
Effective ASO services reduce your dependence on expensive paid advertising campaigns for user acquisition. By ranking higher organically, you attract users at a fraction of traditional marketing costs. Our optimization strategies deliver sustainable growth while maximizing your marketing budget efficiently.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why app store optimization can bring in the numbers
App store rankings: 85% increase
Keyword-optimized titles, compelling descriptions, and strategic category selection boost your app’s visibility in search results, driving more organic downloads consistently daily.
Conversion rate: 70% increase
Eye-catching icons, engaging preview videos, and persuasive screenshots convince browsers to install, transforming store visitors into active users and loyal customers.
User acquisition cost: 60% decrease
Optimized metadata, positive review management, and A/B tested visuals reduce reliance on paid advertising, delivering sustainable growth through organic app store traffic.
FAQ
FAQs about app store optimization services
Looking to learn more about app store optimization services for your business? Browse our FAQs:
App store optimization helps you push your app’s unique selling points and connect with the most relevant audiences. Quality ASO boosts installs considerably, making it highly valuable to app marketers.
ASO stands for app store optimization and it means optimizing your app to improve its visibility and ranking in search results
App store optimization (ASO) campaign services are a collection of techniques to improve an app’s visibility and performance in app stores. These services are crucial for app developers, as they help drive user acquisition, increase downloads, and boost revenue.
An average app store optimization cost can range from free to around $2,000 to $3000 per month.
